Lea Michele is not known solely for her role as Rachel Berry on the teen drama club TV series Glee. She is also known for her voice in animal rights activism and vegetarianism. Or at least, we thought that’s what she stood for. Lea has recently signed an agreement to be the next face of L’Oreal, behind stars like Beyonce and Jennifer Lopez.
The issue? L’Oreal has decided to enter their products in Chinese markets. To abide by the country’s rules, L’Oreal must test their cosmetics on animals, stripping the company of their cruelty-free “Leaping Bunny” logo. This has animal-rights groups and supporters up in arms. And it doesn’t make too much sense that Lea Michele would agree to be spokesmodel for a company that engages in such practices.
The actress, on her new role, stated, “I’m such a fan of L’Oreal Paris not just for all of their amazing products, but what they stand for”. Is it possible Lea Michele is unaware of the public criticism L’Oreal has been facing in the news? Regardless, it will be interesting to see if she continues to move forward as the new face for the cosmetics company or if she puts her moral stance on animal rights first.
I particularly like what comedian Ricky Gervais had to say on the issue of cosmetics companies in China: “Ethical principles shouldn’t be up for sale. You cannot put a price on morality and compassion…You don’t have to sell your soul in order to be a globally successful cosmetics brand.” He has also applauded companies like Paul Mitchell who have stood strong against the animal testing requirement in China and refused to sell there.
What are your thoughts…should Lea Michele have refused the deal? Do you think L’Oreal should ignore the 16 billion dollar market possibility in China in order to avoid animal cruelty?